• InfrontAt the forefront of academia (medicine/ pharmacy, science), marketing, creativity, and digital technologies.
• ActivenessWe are always proactive towards innovation and creativity.
• Mutual Understanding Instead of making self-righteous claim, we consider the other person's position and move the problem in a better direction.
• Independence & OriginalityWe encourage to learn and think independently, and base value on uniqueness rather than imitation.
• IntegrityDignified intellectual honesty.
• InfluenceCommunication with positive impact on customers and society.
• Diversity We recognize human rights, individuality, values ​​and diversity for all stakeholders.
• ComplianceWe comply with laws, social norms, and internal rules. We carry out fair and sound corporate activities.